Commemorating Police National Service’s 40th year in Service!


They have worked hard and trained harder, learning to put others above themselves – this year, we celebrate our Police National Service 40th Anniversary.


We are ecstatic to work with the Singapore Police Force (SPF), Police National Service Department as we assist in developing a microsite and coffee-table book to commemorate the rich history and tremendous efforts put in by the servicemen in the SPF.


The creative direction of this project will be to employ a ‘bottom-up’ approach – crowd-sourcing rich experiences and stories from our men and women in blue uniforms over the past 40 years. Leveraging on these priceless experiences and stories, we will convey their aspirations and memories to display the progression of the SPF over the years and to inspire future generations of police officers.


The project will be completed in June and we cannot wait for you to be able to walk down memory lane and visualise the future with us as we celebrate all the members of our SPF, past, present and future.