Social Media Strategy for IRAS’s Senior Management

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What happens when an enterprise puts its management through a learning retreat on Social Media Strategy?

For the Inland Revenue Authority of Singapore (IRAS), its senior management underwent a customised programme that discussed topics including engagement strategies, as well as being exposed to current global and local trends in the social media spectrum.

These leaders were also involved in ‘decision matrix’ exercises to consolidate their top-line strategies for IRAS’s social media efforts.

A key learning insight would be that, as an enterprise, it faces a very disparate group of audiences and online communities. As a result of that, any effort made on social media engagement requires careful calibration and nuancing to manage conversations and sentiments online.