Starting 2014 on ‘Track’


An engagement and communications package, with extensive content copywriting and design for diverse audience profiles, ready for communications within 8 days.

Extensive info-graphics were deployed to explain and simplify complex HR processes, the content were written with a first person tone, ‘talking’ to audiences as a peer, rather than a rigid enterprise.

Most importantly, SMRT’s HR was able to connect with 8,800 people in a short, speed-to-market turnover of content. They were given an opportunity to turn a top-down, enterprise-to-you policy, into a enterprise-with-you engagement process.

We’re glad to start 2014 on track with this engagement and communications campaign with SMRT Corp.